Campaign Management

Consumers demand a rich, entertaining experience with the businesses and the brands they purchase. As a result, marketing organizations face tremendous pressure to deliver new ways to engage with their audience through compelling, interactive content via print, broadcast, radio, web, and emerging mediums. Most companies struggle with coordinating the detailed information relevant to a marketing initiative and transferring it into the essence of the content they produce to deliver their brand message. These days, the magnitude of the complexity is compounded by the variety of delivery channels and mediums.

Flatirons Solutions has developed the Marketing Campaign Management Framework (MCMF) that marries content management and campaign management onto a single platform. This platform provides a central location for managing marketing initiatives and the digital assets they produce.

The MCMF incorporates best practices and capabilities based our experiences with industry leading marketing organizations. The framework provides:

• Enterprise Digital Asset Management that lets you leverage all the capabilities of the EMC Documentum Digital Asset Management solution
• Campaign Management that lets you create and define budgets, timelines and resources for marketing campaigns
• Project Management that facilitates creation and definition of budgets, timelines, and resources for one or more projects related to a campaign
• Work Order Management to define and schedule work orders to produce marketing assets
• Contextual Navigation to seamlessly switch navigation paradigms to hierarchically browse by campaign, project and work orders
• Workflows and Configuration to take advantage of proven EMC Documentum configurations and customizations to drive marketing processes for campaigns, projects, work orders and assets.
• Deliverables Browser that lets you conveniently peruse campaign, project or work order deliverables in a streamlined fashion
• Team Rosters to assign resources to roles at the campaign, project or work order level depending on the associated workflow.
• Timeline Views to quickly navigate key events and milestones as well as compare budgeted vs actual progress in a graphical view.
• Dashboard Reporting to aggregate summary data for multiple campaigns, projects and work orders.

The MCMF is designed by marketers for marketers to help organizations:

• Reduce their time to market as a result of combining campaign, project, production and asset management in a single application.
• Increase asset re-use by establishing a central brand center that also contains campaign and project details
• Improve visibility of key marketing initiatives, budgets, timelines and status of work in progress.
• Ensure message consistency across all channels because the initiative context is
• Reduce costly mistakes by identifying exceptions early because critical information is in single location for all marketing activities
• Gain better insight and planning .by acquiring, collecting and managing campaign results for historical and contextual input