Global Marketing Company (Digital Asset Management)

Core to this global marketing company's success is their Variable On Demand Print (VODP) process. This process provides the company with flexibility and speed to produce high volumes of custom products by inserting variable data at publication time that rapidly customizes the product by program, client or recipient. The VODP process however is built on aging technology that is limiting their ability to remain competitive in the market and to meet customer needs.

Digital Asset Management

Company Profile

A global marketing company that provides marketing services and tools to many of the world's leading businesses, including many of the Fortune 100.  The company provides custom Internet and on-demand print communication tools, administration solutions for companies, and presentation training for managers. 

The Problem

• Takes too long to bring new products to market
• Current process is too inflexible when it comes to adding new functionality to meet changing market demands and client needs
• Aging system cannot keep pace with new requirements

The Solution

• Create a centralized asset repository that will facilitate all branded communication tangible (print) and intangible (electronic)
•  Develop Document Automation Platform for template development, design and deployment /publishing

The Benefit

Streamlined roadmap for achieving strategic marketing goals.