Electronic Ad Review for Financial Marketing Materials

The Electronic Ad Review project provided the Compliance Department with a content management repository and workflow automation to gain process efficiencies and legal control.

Electronic Ad Review Project

Company Profile

A global investment management company. The Compliance Department reviews, edits, and maintains documentation for all marketing-related material that requires approval prior to use.

The Problem

• Slow, manual, paper-driven processes
• Inaccurate marketing material use
• Inefficient, non-scalable, long-term storage of material
• Unable to effectively maintain and track backup documents
• Compliance rules not met with current processes

The Solution

• Establish electronic repository of all documents used for marketing collateral
• Automate the workflow to manage the process and improve efficiency
• Automate retention policies to govern document upkeep

The Benefit

Achieved an electronic document review and archiving solution.