Market-Leading Investment Services Company (ECM)

This market-leading investment services company is focused on streamlining the enterprise content management and delivery platform, and optimizing content re-use across lines of business.

Enterprise Content Management

Company Profile

Provides human resources administration and employee benefits services.

The Problem

• Business striving for targeted, highly personalized delivery of web content
• Existing proprietary systems inflexible and difficult to extend
• Multiple content management and delivery systems
• No standard content structure or authoring environment

The Solution

• Design a high-performance content management and delivery architecture based on DITA-compliant XML
• Identify content reuse opportunities and single-source applicable content ‘chunks’
• Provide a strategy for flexible, dynamic content personalization based on individual user profiles

The Benefit

Established an enterprise strategy for dynamic content personalization.