Market-Leading Investment Services Company (WCM)

This market-leading investment services company is focused on delivering personalized web delivery of financial news and information, tailored to a user’s specific profile.

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Company Profile

Provides human resources administration and employee benefits services.

The Problem

• Business striving for targeted, highly personalized delivery of web content
• Existing proprietary systems inflexible and difficult to extend
• Multiple content management and delivery systems
• No standard content structure or authoring environment

The Solution

• Design a high-performance content management and delivery architecture based on DITA-compliant XML
• Identify content reuse opportunities and single-source applicable content ‘chunks’
• Provide a strategy for flexible, dynamic content personalization based on individual user profiles

The Benefit

Established an enterprise strategy for dynamic content personalization.