Multinational Consumer Goods Conglomerate (DAM)

This multinational consumer goods conglomerate needed to create a centralized repository for digital assets including images and other rich media used to create sales and marketing materials worldwide. This initiative was focused on lower marketing costs through more efficient re-use of content created for their global markets (Japan, Europe, China)

Company Profile

Annual sales of $6.5B with businesses spanning diverse markets across the world.

The Problem

• Needed global platform for sharing marketing assets (photoshoots, product images, etc.)
• Thousands of existing assets and metadata to migrate from legacy platform
• Global user base but English-only legacy system in place
• Needed platform for XML-based single-sourcing

The Solution

• Build extensible global platform with support for local repositories in Europe, Japan
• Build custom search screens to optimize search experience, using multi-language keywords
• Migrate thousands of existing assets and metadata
• Develop Content Architecture and Design to define long-term single-sourcing roadmap

The Benefit

Migrated >100k assets from an unsupported legacy system to Documentum.