Multinational Consumer Goods Conglomerate (Globalization)
By better integrating language technology (software that leverages linguistic algorithms in order to help companies store, reuse, analyze and standardize their content as it is adapted for global markets) into their publication processes, this multinational consumer goods conglomerate realized that it could better manage the production of local language content to reduce workload, shorten production cycles, and improve content quality. This initiative was essential to the success of the company's team in Europe.
Company Profile
Global sales of premium quality products over $6.5B with almost $2B in China, their fastest growing market. Sales in South Korea and Japan also near $1B per year each.
The Problem
- Translating marketing content to 26 European languages costly and time-consuming
- Translation review done using email, ad hoc markup
- Process from end-to-end took 12 weeks
- Affiliates swamped with translation workload
The Solution
- Conduct product evaluation to separate contenders from pretenders
- Recommend platform that manages translation memory for up to 50% translation cost savings
- Reduce affiliate workload through workflow and structured review
- Deliver blueprint to integrate translation system into existing CM roadmap
The Benefit
Provided a roadmap for dramatically reducing translation costs.
