Personalized Web Delivery for Consulting and Analysis Firm

This project focused on delivering a personalized web delivery of consulting and analysis reports, tailored to market area, region and role.

Dynamic Authoring and Planning System

Company Profile

One of the world’s largest consulting and analysis firms, serving over 10,000 clients worldwide.

The Problem

• Current web site and research material is “one size fits all”, limiting its usefulness
• Clients in different regions, industries and job roles are demanding targeted delivery of the information most relevant to them
• Information must be flexibly delivered across multiple formats and media types

The Solution

• Componentize the research and consulting reports so that specific pieces of content can be aimed at specific regions, industries or job roles
• Dynamically assemble the appropriate set of material to match a particular client’s profile
• Deliver the tailored content in a variety of formats based on the custom-assembled XML 

The Benefit

Targeted delivery of information to match the needs of each client.