Multinational Game and Entertainment Company (DAM)

This multinational game and entertainment company needed to replace an aging legacy repository that had begun to suffer from the poor support and questions about the vendor’s viability. The system had been in place for several years, and contained thousands of product graphics (character art, game screen shots, etc.) used by game industry publishing partners, internal marketing, and software developer partners. Additionally, the system also housed thousands of additional merchandising assets used to track retail positioning and competitor displays.

Digital Asset Management

Company Profile

A leader in gaming consoles and video game technologies. 

The Problem

• Outdated system that had reached its limits for viability
• No visibility into change and usage of assets
• Complicated processes for ingesting and tagging assets

The Solution

• Develop Content Architecture and Design to identify alignments in business processes and to define long-term implementation roadmap
• Provide state of the art platform with greater reliability and extensibility, backed by EMC Corporation’s platform support and demonstrated market leadership
• Migrate the assets and metadata from the legacy system
• Provide a mechanism to capture inbound assets from a nationwide network of in-store retail site photographers leveraging existing proprietary apps infrastructure

The Benefit

Significantly increased the production capacity to better meet escalating workloads, simplified the ingestion of digital assets and their metadata and provided improved visibility into asset and DAM system usage.