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Digital Asset Management

On a daily basis, companies are using rich media such as audio, video, images, page layouts and PowerPoint presentations to deliver entertainment or information about products and services to multiple channels such as web, wireless, print and Internet Protocol Television (IPTV).

Properly managing these digital assets is imperative for companies who want to leverage their investments, gain competitive advantage and control costs. Ultimately, organizations want to be able to easily find and re-purpose previous work, adapt assets for multiple delivery channels and media, understand the business context of the assets, and improve the overall efficiency of digital asset creation and distribution.

Flatirons Solutions works closely with organizations to maximize their investment in creating and managing their content, including digital assets. We have experience, knowledge and partnerships in a variety of industries and technologies that will help you achieve your goals.

Flatirons Solutions provides clients with expertise in the following technologies:

• Rich Media Management – Intelligently manages complex file formats by utilizing industry standard constructs such as storyboarding and web-ready previews.
• Metadata – Establishes contextual references and track critical business information for digital assets.
• Content Modeling – Represents complex relationships between digital assets and their derivatives and renditions.
• Collaboration – Creates a virtual work environment that supports structured business process in tandem with pockets of ad-hoc teamwork.
• Multi-channel Publishing – Achieves efficient distribution of digital assets to a variety of channels such as web, print, wireless, VOD and IPTV.
• Business Process Management – Designs and executes mission critical workflows from a single point that can traverse multiple systems, involve internal and external resources, and accommodate a variety of work styles.
• XML – Leverages the power of XML content management to organize assets in a flexible, highly re-usable fashion.
• Integration – Seamlessly includes creative authoring tools and other systems into a digital asset management platform.

Flatirons Solutions provides clients with expertise in the following industries:

Marketing and Advertising
Digital asset management strategies and business process improvements to achieve efficiency and effectiveness across the entire marketing function for Retail, Merchandising, Brand Marketing, Consumer Packaged Goods and Advertising organizations.

Print and Publishing
A broad range of implementations focusing on XML and digital asset management strategies, automation and multi-channel output for Book, Trade, Journal, Commercial and Technical Publishers.

Media & Entertainment
Solutions for managing the complete lifecycle of graphics and video content from creation through distribution to archive to take advantage of emerging digital delivery channels.