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Jouve boosts its mobile strategy and announces the acquisition of Pure Agency.

Calendar January 26, 2015

Paris, 26 January 2015 – Digital services company Jouve announces the acquisition of Pure Agency. Mobile First focused, this company specializes in Mobile Marketing and M-business. This acquisition will enable the Jouve Group to speed up its Mobile strategy and strengthen its position on a fast growing market.
Mobiles, tablets and the new connected screens now lie at the strategic core of all major brands – in both B2C and B2B.
This very rapid revolution opens unprecedented business opportunities for brands and involves a full understanding of the particularities of this new “Mobile First” paradigm: M-business, contextualisation, permanent connection, virtual payment, and more.

Jouve is a digital services company who specializes in acquiring, optimizing, and distributing information.

In 2014, Jouve launched new mobile solutions (Jouve Mobile Capture, Jouve Open Search, Jouve Digital Publishing and more) with high added value. Combined with  Pure Agency solutions, they will enable Jouve to offer a comprehensive and unique range of new digital services tailored for its clients.

This alliance will also enable Jouve to position itself on new markets such as tourism, trade and distribution.

The acquisition of Pure Agency confirms our willingness to pursue our development on the mobility market. Speeding up our growth, this strategic choice will boost our ability to assist clients to innovate, create synergies across all media and offer attractive mobility solutions” explains Thierry Tomasov, President and CEO of the Jouve Group.

A 360° mobile agency,, supports its clients, mostly major accounts, across the entire Mobile value chain:

  • Strategy consultancy & Mobile First design,
  • Development of mobile and responsive sites, apps for smartphones and tablets running iOS, Android and Windows,
  • Development and steering of mobile advertising campaigns and via digital media 2.0 (Facebook, YouTube, RTB, etc).

According to Christophe Léon, Founder of Pure Agency: “Rethinking its strategy in the light of “Mobile First” has become vital for companies seeking to speed up their growth using digital media. With Jouve, we have a first rate partner, which complements us perfectly. Our shared desire is to support “Mobile First” digital brands, from the development of their digital strategy up to the roll-out of stand-out services and marketing campaigns on all connected screens“.

About Jouve: Jouve is a digital services company who specializes in acquiring, optimizing, and distributing information. As an expert in new technologies and digital usage trends, Jouve helps customers develop flexible strategies to gain the competitive edge in the digital market.
We offer a unique range of services, including consulting, designing and showcasing rich multimedia content, ebook production, document workflow digitization, IT solutions, secure business process outsourcing, multi-channel distribution and supply chain optimization for print products. The Jouve Group is an established international player with 19 locations around the world, including 9 in France, and employs 2500 people.

About Pure Agency (Cityneo SN): Since it was founded in 2008, Pure Agency has achieved an enviable position in France and Europe on the Mobile digital market. Operating in Paris and Belgrade, the company supports its clients in the design and implementation of their mobile, tablet and new connected screen strategy.

Press contacts :
JOUVE Group- Christèle Blay
Corporate Communication Manager . Tel. 01 44 76 54 43

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