Grappling with the explosion of rich media assets needed to create engaging customer experiences is no small task. Publishers, marketers, and anyone communicating across today’s plethora of digital channels are faced with reassessing how they handle digital asset management (DAM) and what they can do better to support their business goals.
Andrew Bates, Flatirons’ director of Rich Media Solutions, joins a panel at the 2014 Gilbane Conference to discuss “How Publishers and Marketers are Dealing with Today’s Digital Asset Management Challenges.” The panel takes place December 3, 2014, from 8:30 a.m. – 9:30 a.m. at the Renaissance Boston Waterfront Hotel in Boston, Massachusetts.
Andrew has more than 15 years of experience in enterprise content management with expertise in digital asset management. He joins panel moderator Marc Strohlein, principal of Agile Business Logic, and panelist Theresa Regli, principal analyst and managing partner of Real Story Group.
While Ms. Regli will offer advice on “How to Select a Digital Asset Management System and 2014 Market Overview,” Andrew will provide tips on dealing with today’s DAM challenges from the perspective, “It’s OK to look back: Learn what others have done to overcome DAM challenges.”
Andrew will cover advice and insights on DAM including:
- Why user experience (UX) is King
- How to avoid boiling the ocean and the DAM requirements tsunami
- DAM is more than a technology tool, it’s a discipline
The Gilbane Conference focuses on helping organizations apply content, web, mobile, and marketing technologies to increase engagement by improving the digital experiences of their customers, employees, and partners. This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution.
For more information, visit https://gilbaneconference.com/2014/.
About Flatirons Solutions
Flatirons Solutions (www.flatironsjouve.com) provides consulting, technology, and outsourcing for content lifecycle management. For more than 20 years, it has served global Fortune 1000 customers in aerospace, automotive, electronics, financial services, government, healthcare, and publishing. Its customer engagements help organizations efficiently deliver the right information, at the right time, to the right people by leveraging structured content and digital media — Turning Content into Knowledge®. Flatirons operates from offices in Asia, Europe, and the United States and is headquartered in Irvine, California.
Contact: Julie Fouque, Flatirons Solutions, Inc., Julie.Fouque@flatironssolutions.com, +1 303.627.6535